I did primary and secondary research about candy brands on the market and what people prefer in a chewing gum to find open opportunities for a new chewing gum brand.
Top of mind brands perception map
Research on natural & functional gum market
Food market trends
Interview from users
Opportunity window for a new chewing gum brand
Background of Mintminds
MintMinds is a personal brand development project with a fresh take on delivering a desktop bubblegum brand to relieve work related stress based off of user interviews, market trends, and opportunity findings in its core.
